The 3 Biggest Mistakes You Can Make At A Tradeshow
12 June 2013 9 Comments
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my handbag line.
Every show I did for about the first 3 years was as scary as the first one for me – in that I was never sure how I wanted to set up my booth, was worried about making sales and was always sure I’d sound dumb when talking to buyers.
So by year 4 I finally (almost) had it all down! These 3 scary mistakes were always at the top of my HUGE list……and yes it goes on and on and on…….. I probably have at least 25 things to be aware of on my “Tradeshow” ready list.
Hope these help you make some better choices.
Biggest mistake #1: Booth Backlash
Do a dry run set up of the booth at home. Map it out. For me the biggest thing was figuring out the merchandising and making sure I had enough samples with me to look full but not overly full. Be sure to take into account all your PR materials you might be taking, anything hanging on walls etc. Make sure you LOVE your set up – might be tables, shelves or even something more flashy and funky.
Biggest Mistake #2: Sales Slump
In order to be sure you have the best chance at the most money possible, be sure you have made strong connections with buyers prior to the show. Reach out to them, let them know you’ll be there and above all, do it sooner than later. This is not the time to be shy. There is a lot at stake here.
Biggest Mistake #3: What do you say dear?
In order to impress the buyers, you need to make them feel like you are 100% confident in your line and that you KNOW it is a rock solid! If they feel even the slightest hesitation from you, they’ll back off. They will ask you tons of questions like what your best seller is, what inspired the line, why you used XY or Z, and possibly how long you’ve been in business. Prepare for anything and everything to be asked of you and be sure you have an answer…..and if you don’t, fake it ‘till you make it.