Home » Bootstrapping, Branding, Business, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale

How to dramatically increase your profit margin in November

15 November 2012 7 CommentsBy Sarah Shaw

I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too!

I believe it starts with a real dedication and belief in the benefit your product brings to people – which you have right?

I decided that I believed in my Handy Hold All so much that I wanted to offer it to stores with a guaranteed sale! That's right, if it didn't sell then I would take it back and refund them.  Kinda crazy huh?  But it worked.

I usually offer a 12 pc minimum……so I raised it to 36 pc and gave them a date they had to purchase by, and a date to return by (end January).  I sold over $30,000 to stores and only got one inquiry about returning, which they never did.

Are you ready to take a HUGE step forward and make them an offer they cannot refuse?

Let me know what happens!

Share

7 Comments »

  • Kirsten R said:

    That sounds so great. Would love to see the email you sent to your leads! What was your subject line? What order date did you give?

  • Rita Sunderland said:

    Thank you for this tip.It never hearts to try )

  • Tiia said:

    Do you have any advice specific to low-volume, high-end/luxury producers?

  • Tracey L. Sanchez said:

    Sarah:

    Thank you for another helpful sales strategy!

    You are the best business coach!

  • Sarah Shaw (author) said:

    Kirsten,

    I simply put “Guaranteed offer for you” and “I guarantee it” as some of my subject lines. Sounds dorky but worked.

  • BH said:

    Can you address Tila’s question because that’s my question too. Thanks!

  • Nehro Austria Ranay said:

    Tnx for the great advice simple and beautiful

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.