Saying the right thing to buyers
21 June 2012 4 Comments
If you are like most entreprenettes, fear of calling buyers is pretty much at the top of your “tasks I hate doing” list. It can be very intimidating. There are a few things you can do to make sure you hit the high points and come across as a savvy business owner.
The first thing to remember is that buyers want to know how your product will benefit their customer. This could be in how it makes their life better by solving some big problem, or it could mean that your jeans make their tushie look great.
Whichever it is, that is the point you want to get across when you say hello. I know how proud you are about creating your line, and how much effort it took, but honestly, the buyers just want the bottom line: The cost and how badly their customers need it.
All in all, you want to be yourself and feel real in conveying your excitement about your line. The more confident you are about your line, the more that comes across in your voice and the delivery of your message.
Here is a small tip that I gave my sales staff when cold calling a new store (that you don’t know much about) and they loved it:
Tell the shopkeeper that your friend just got back from (the city) and that they were in the store and thought your products would be a great match. Owners love hearing that people were in their store, and that someone recommended it to a friend. It strokes their ego and they usually agree to receiving an email or catalog from you.
Another great opening (when it’s true) is that you saw them in (blank) magazine. One foot in the door already!
Prepare your pitch, practice a lot, and then give it a try! Leave me a note here and let me know how it worked out for you.