Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly.
The more experienced you "appear", the more seriously buyers will take you. Each product line has it's own "life span"……do you follow traditional seasons, Hallmark Holidays, or major trends……perhaps you dip your toe in some or all?
Whatever it is, you want to stay on top of it by marking all of these due dates in your calendar and then counting backwards to get to your official start date for each seasonal roll-out.
Here is a mini checklist to help you work backwards:
- Date to show new collection
- Get new line up on website
- Create line sheets
- Take photos
- Receive final samples
- Get samples into the works
- Order raw materials
- Research raw materials
- Design new line
- Research new trends, colors, gather research
How organized is your calendar?