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DIY Beginner SEO (Part 2 of 2)

10 January 2012 3 CommentsBy Sarah Shaw

Dear Sarah,

How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!

Thanks in advance,

Lisa Lehmann Studio Jewel

 
 
 

Dear Lisa,

Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.

Figuring out where to put keywords can seem tricky, but it’s actually quite simple and follows three basic rules:

1) Make sure that the keywords you’re targeting for each page are focused. In other words, don’t try to focus on more than a couple per page. I see many people try to have each page rank for every single keyword on their (target) list and it tends to backfire.  Don’t overload the keywords on each page, and make sure that you separate them out so that each page is only trying to rank for 2-3 keywords.

2) Put keywords in prime locations. There are a few mandatory places for keywords, and these are the page title tag, the heading 1 (H1) tag, and in the image title and alt description of any images you have. After that, you want a couple of mentions of the keyword in the body text. After all, if the entire page is centered around the keyword, it makes sense to write about it. You also want to see if you can fit one or two mentions of the keyword in bold or strong tags. Wherever you put it, keep in mind that Google puts preference on keywords that appear towards the beginning of lines and paragraphs, so try to make your title and headings start with appropriate targeted keywords.

3) Make your content relevant to users. This is the most important rule of all, and one that is all too often ignored by amateur SEO DIY’ers and many professional SEO consultants as well. Remember, you’re writing for people, not for robots! Don’t try to stuff keywords, and don’t let your keywords dictate the direction of your content. Instead, write the kind of content that your users want to read. If you make it relevant to what you’re trying to sell, and to the customers you want to attract, then your keywords should fit naturally and organically. Google has made huge efforts to make their search engine intelligent enough to look at websites from a human user point of view, and they’re getting better with every update. If you’re not sure exactly which keywords to target, you can search for them on Google Keyword Search Tool – it’s a huge help in finding your niche keywords.

Lauren Fairbanks is partner at Stunt & Gimmick's – a digital marketing firm that specializes in content and SEO.

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3 Comments »

  • Deck Contractor said:

    These are really simple but effective SEO tips. Thanks for sharing.

  • Allison Izu said:

    I just found this amazing website regarding SEO – http://www.seobook.com/ there are so many tools to find out which search terms are best, and what your competitors are using as keywords etc. truly a HUGE help to upgrading my SEO!

  • fiona@buy backlinks said:

    Another great tool is seomoz.org. They do a thorough analysis of your pages and recommend changes.

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