DIY Beginner SEO (Part 1 of 2)
The first, and most important step is getting links to your website. Google's search algorithm works like a big popularity contest. Each link to your site from someone else is a vote of confidence. The more votes you get, the more relevant Google thinks your site is, and the higher up you appear in search engines. The kinds of sites that link to you matter too (of course). Sites that are similar to yours in subject matter count “more” than sites that are unrelated. Likewise, links from sites that are poplar and have lot of links coming in to their website, are more valuable than links from obscure sites that no one visits.
So how do you get links? That’s where your inner salesman comes in. The best way, in the eyes of Google, is to do it entirely naturally and “organically” by putting out content that others want to link to. Unfortunately, if your site doesn’t get a lot of traffic, the odds of someone willing to give you a link are slim. Instead, you may need to find websites and communities that you want to link exchange with, and reach out to them. Reach out via Twitter, Facebook, or by email, whichever feels more genuine to you. Remember, you’re essentially asking them for an endorsement of you, your brand and your website, so take the time to build a relationship with them, and see what you can do to entice them. Do this enough and you’ll be on top of Google in no-time.