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How a blogger review can influence sales

3 November 2011 4 CommentsBy Sarah Shaw

OMG are you as confused as I am at times with blog reviewers and if they are a good idea or not?  I just had to have a chat with my friend Megan over at Blogger Black Book and ask her to share her insider info with me (us) on how to best use bloggers to promote your brand.  As usual, Megan comes through with awesome info on how to find the right bloggers for your brand, how many to work with at a time, and how to get a blogger marketing strategy in place.  The most important thing, is to be clear with your objectives for having the blogger review your product – it is to drive FB fans, build your mailing list or direct sales to a certain retailer…….whatever the objective, be sure they are aware and can fulfill your requirements.  The other big take away for me was a great reminder – that the blogger must mirror your target market in order to be successful in reaching them!  Don't forget to register your blog for FREE at Blogger Black Book.


Megan is generously offering a 50% discount on her Blogger Black Book year long subscription for only $750 to get her monthly updated lists of bloggers.  Or, if you want to get her one-time download today, it's only $500.  Email Megan directly and be sure to mention ENTREPRENETTE for the discount.



  • Alef Bet Jewelry said:

    We just started with bloggers, and I am finding it interesting!

  • Dori said:

    Great Interview! Thank you…I have done blogger giveaways before and really didn’t get anything out of it but now I am very interested to start them up again with the great types she gave. I see them in a different light now..Thanks to you both!

  • Pamela Waterman said:

    Just listening to the interview with Megan. I love the phrase “life-inspired blogger reviews” – that sums up the relevance in a nutshell. Now, I’m off to find more of them (and offer better ones myself). Thanks Sarah!

  • Basil Rehill said:

    The more I hear about bloggers, the more I understand that our personal opinion is valued. Google now places emphasis on what people say about websites. It is interesting how we can be connected with people we have never met through social networking and blogging. Thanks for the tips.

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