1. Create Share-Worthy Content
Build your fan base: Everything about social means sharing, so if you want to get more likes to your Facebook Fan Page, you need to share content with your fans that people are going to want others to see.
Would you share something you didn't believe in or like or even subscribe to? Of course not! You want to things that are meaningful and that are "SHARE-WORTHY!"
So the next time you are thinking about posting an article or question or a story ask yourself: "Would I share this with my friends?"
2. A Landing Page is a MUST
Build your fan base: Have a landing page that shows in a glance what your business is about and what benefits the viewer will receive from clicking "like". Make the image stunning and the benefits enticing and you'll be collecting new fans quickly!
Build your fan base: Consistent status updates, new photos, events announcements, offers, and stories are all ways to keep your Facebook page current in fans' news updates and to show potential fans that your company is current and active!
4. Install NorthSocial Apps
Build your fan base: Stop Googling ways to bling your Facebook page with piecemeal tactics that are just hype. One of the simplest and straightforward ways to get more fans is to utilize the apps available from NorthSocial.
Go down the list of dozens of FB apps one by one to install and optimize over the next 90 days. Your fans will not only "Like" you, but you'll start to do what people are talking about regarding social media -- ENGAGE with your customers & supporters. You can even sell from your FB page.
5. Keep It Short!
Build your fan base: Keep your Facebook updates as short and simple to understand as possible. There is already WAY too much noise going on when a person logs into their news feed. Expecting someone to sift through lines of text to determine if a "Like" is warranted is risky. If a potential customer can glance at your post and "digest" it in a second or two, you are much more likely to get that coveted "Like" from them. Keep it short and sweet; get to the point!
6. Networking and Great Content
Build your fan base: Supplying good content, along with networking can drive new fans to "Like" your Facebook page. I believe that word-of-mouth plays a big part in obtaining new fans. The bottom line is to supply good and new content for your fans and they will share your page to their friends and family. If you have a blog that links to your Facebook page, that will also help. I link my blog page to facebook through networked blogs app on Facebook. This has really helped me.
7. Inspire Fans With Sneak Peeks
Build your fan base: It's important to give as much as possible, to share your process, your plans and even your goals. When someone sees that you are sharing your creative process, they feel like they are part of something special, whether its an update on a new project that's cooking (presented with a lot of enthusiasm), or showing actual images or material of the work-in-progress. It's like "show and tell", where everyone is invited to participate!
8. Show Who You Really Are
Build your fan base: The whole point of sharing your business on Facebook is to give insight into 'who' your business is. Stay real. If you create a 'persona' that is not really you, it will ring false. My advice is to re-connect with why you started your business in the first place. It came about for good reasons, so share that. (this exercise will also help you reconnect with the true spirit of your business, a double benefit!)
9. Play nice.
Build your fan base: I've found that simply commenting on others' posts (preferrably as your business name), "liking" the things they say, and engaging in conversations is a great way to get new fans. By focusing only on yourself and your business, you will bore potential fans.
10. Do you want to rock?
Build your fan base: I use 3 ideas to build my fans. 1.share with all personal friends by a post on profile page one time a week.
2. promote in twitter, on tweet 2 or more times a week, and recommend in personal message to all new followers on twitter.
3. All of my promotional give aways, I make it a requirement to receive the free gift you must be a fan of my Facebook page. Every offer I send out to receive the free gift you must be a Facebook fan, then include the link.
hope this helps.
11. Expose yourself, gain friends
Build your fan base: I use a multi-pronged approach to increase overall exposure not just Likes. My FB link is on all of my chatter : email sig, biz cards, website, newsletter and blog. I use contests such as "Like me to be entered in a montlhy dawing to win this piece of jewelry" and include an image. My posts go to twitter and a twitter box on my website gets updated whenever I post. By making posts that allow my visitors to interact with me I can increase activity, and thus exposure, of my page.
12. Play Hide and Seek
Build your fan base: Here’s a contest that falls within Facebook rules. “Hide” an image on your site and send an email blast to your peeps incenting them (with a cool prize) to find the image and enter the contest by sending you a message to tell you where they found it. Tell them a winner will be picked by drawing from the entries. But also drive them to your Facebook fan page by telling them the winner will be posted there on a designated date. And then invite them to join when they get there. Voila!
13. Tip of an iceberg?
Build your fan base: I find communication on Facebook as daunting as entering a crowded party - or jumping into the sea from the tip of an iceberg, not knowing at all what lies in wait. So I take my time to listen and watch before I put a finger on my keyboard. This is a tip I don't always follow myself. I jump in impetuously with the thought of the moment. Which I've just done with this cartoon!
14. Facebook tips
Build your fan base: I recently put up an ad on Facebook and offered each person a $5 coupon if they emailed us. Not only did I feature an image of an item on our website, but I encouraged people to click like (a feature you can choose when publishing your ad) on the ad. In less than a week our fan base grew over 100 people. You have to realize that when one person clicks like, it shows all of their friends they "liked" you and then the ball starts rolling.
15. people love free stuff!
Build your fan base: i recently did a giveway on tv and the response was overwhelming!
honestly, it was the best (and cheapest) advertising l ever did.
just be confident to pitch them and be generous, offer something representative of your brand and top quality.
also be carefull with fb guidelines: you cannot promote the giveaway directly from your page!
16. Word of Mouth is Still No. 1!
Build your fan base: Regardless of whether you are marketing online or offline, word of mouth is still the best option for any business. On Facebook, run a simple one week contest requiring your current "likes" to invite their friends, with those referrals leaving a comment (such as, "John Baker sent me"). The person with the most referrals wins. Your numbers will increase significantly. While some of those "likes" will disappear after the contest, many will stick around and interact in the future.
17. One Hand Washes The Other
Build your fan base: My ONE BEST tip for "How to build your fan base on facebook" is always provide credible social proof. Remember that when you post content on facebook, there are many people who will research your information to verify the authenticity of your blog. Try to build genuine social media relationships with people as much as you can. Be willing to support others by clicking "Like" on their fan page. Ask for their support by clicking "like" for you. I am sure they would be more than happy to help you.
18. Multi Language Emails
Build your fan base: One way I have been able to grow my Friends and Fan base for my business is through contests via my Blog. I invite friends and followers to submit entries and leave comments for a chance to win my product or another product that I have agreed to review. Friending or 'Fan'ning me on Facebook is a way to earn extra points. Through this I have generated over 100 newbies during one contest. Here is a sample contest: http://www.krittersthattwitter.com/2011/03/25/kritter-kondo-konnector-4-giveaway/
19. Coupons for Customers
Build your fan base: Offer your customer's a reward for promoting your product or service. I have given out coupons for 10-20% off a customer's next purchase if they "recommend" or "like" our service on their Facebook account. I typically send out an email thanking them for their patronage and then to promote us on their Facebook account. The customer then copies the link and sends to us for verification in order to receive the discounted coupon.
20. Love that word of mouth!
Build your fan base: Naturally, I first sent a suggestion to all my FB friends to become fans of my FB page for my jewelry line. After having my friends become fans, I found that word of mouth got me a lot of additional fans. Now, I have complete strangers who are fans to my FB page, which I think is awesome!
21. BEE Consistent.
Build your fan base: I have learned a great way to build your fan base is to BEE (Be Encouraging to Everyone) Consistent. When others know what to expect from you on a daily basis they will be more willing to let others know so your fan base can grow.
22. Give Them Something Useful
Build your fan base: I always advise my clients to offer their fans and anyone following their page something useful they can learn, instead of trying to sell their product or service. No one wants to follow a company that is constantly promoting itself or tooting its own horn. I would rather follow a company that is asking my advice, offering interesting tips to make life easier or providing information on something I might not know. That way if I want to learn more, I can ask. Connect, don't just promote!
23. Engage Those Fans!
Build your fan base: To attract more fans on my facebook page, I do my very best to create engaging conversations that my fans can relate too. One time, I had my fans help write a story - A Quick Journey Through the Digestive System. I prepped them with interesting trivia for about a week, and then I started the first sentence. It lasted about 10 days and was both lot of fun and educational. Every once in a while, I ask my fans to do a little shout out for Human Body Detectives. They are usually happy to do that.
24. Logins for Lemonade
Build your fan base: In return for a glass of mouth-watering, delicious fresh lemonade, we ask individuals to, login to their Facebook, link to our site in their status, and "like" or RewardTag fan page.
We will set this up at different locations to target different demographics. Since we are located in LA, we will be everywhere from KoreaTown to the Promenade in Santa Monica, and everywhere in between (USC/UCLA/etc). So far we have set up near a hiking trail and have had great success!
25. Go viral!
Build your fan base: Start a youtube account and post videos (testimonials, tips, or education about your topic of expertise). You can then link the videos to your facebook page. Linking from youtube instead of posting the video directly on your page will give you more edge. Keep the videos under 3 minutes to insure your friends watch and "share". Anything longer than 3 minutes, and people loose interest. Make it engaging and you'll go viral in no time!
26. Make it Exclusive
Build your fan base: If you offer Facebook fan-only content, you give more incentive for your customers to follow you. If you're a musician, offer an exclusive song. If you have a unique service, offer a special coupon code that is only visible after someone clicks "like." People love to be on the inside, make them feel like they're in on the secret for joining you there.
27. Facebook Ads May Be Your Key
Build your fan base: The Facebook ads of the past-- local and for small audiences-- are gone. The new Facebook ads are currently a cheap option to increase your reach on social media sites and they allow you to specify a demographic (such as friends of those who have already fanned your site or those who are interested in movies and are single.) By one account, 60% of a Facebook fans came from 3 weeks of Facebook advertising. A good bang for your buck!
28. "Make Someone's Monday"
Build your fan base: As a floral designer in Colorado, I created the "Make Someone's Monday" campaign. Fleur Decor Facebook fans submit an inspirational story of a deserving person to receive a complimentary, delivered bouquet of flowers. Each Monday, I use the leftover flowers from the weekend's wedding to design a single bouquet for an appreciated person. Only Facebook fans can submit stories, so it builds momentum with others telling their friends. We all have someone we want to recognize and appreciate.
29. Flaunt Best Photo Contest!
Build your fan base: Host an American-Idol-styled photo contest on your fan page. People love to flaunt what they are making. Run a photo contest for a month and offer 2 prizes, People's Choice and Editor's Pick. People's Choice prize would encourage fans to invite their friends to your fan page to vote for their photos. Editor's Pick prize would encourage participation so that people are not intimated by those photos with lots of 'likes'. Remind your fans about the contest 2-3 times a week helps.
30. Market to Your Email Base
Build your fan base: Facebook allows you to market your Facebook Fan page to your email subscriber base. If you use Outlook, Constant Contact, Vertical Response or any other type of newsletter/email campaign manager, you will be able to take advantage of this feature. It also allows you to personalize your message to make it as engaging as possible. It helps if you give them a reason as to what benefit they are getting by being a fan that they can’t otherwise get from your website or newsletter.
31. Facebook "Like" you Network
Build your fan base: When people are on Facebook they are there to be social. They are not there to buy what you have to sell or listen to a sales pitch. If you went to a networking event in your industry would you go up to everyone and say, "Hey, I'm great. I do this. I do that." No! You wouldn't. So stop doing it on Facebook. Promote others and share interesting things. People will begin to realize you are a important source for information. Once you have their attention, they will start to see your message.
32. Building Fans on Facebook
Build your fan base: For me to build Facebook Likes, I use radio ads. My business depends on online and real world interactivity of consumers.
I run real world specials on the radio and to be eligible to receive the special you have to visit my Facebook business page, Like it, and then call me with the radio station ID. Instead of driving potential business to my website, I divert them to Facebook. Being that 50% of Americans already use Facebook, no point in having them register on some other site, such as my own
33. Ask a question, get an answer
Build your fan base: When promoting a Facebook page, rather than using your company logo, use a photograph that will intrigue members of your target audience. Ask them a question about the photograph that they're likely to respond to strongly. Now that you've got their internal 'Yes!' or 'No!', it's much easier to convert to a click on the 'Like' button.
34. By Invitation Only
Build your fan base: How I get people to join my face-book fan page or like my page is by invitation only. I have networking/seminars and I always mention to the attendees that they should join my face-book fan page to get all the latest information on video marketing techniques. I only accept people who are business owners and entrepreneurs
35. Enticing Promotions
Build your fan base: Our company specializes in selling flooring, but we also offer carpet cleaning, a service that everyone typically needs at least once a year. Occasionally, we will run promotions that offer customers a chance to enter to win a free carpet cleaning if they "like" us on Facebook within a given time period. We advertise the promotion on our website as well as on Twitter and watch our fan base increase in size. It's a simple promotion that offers customers a benefit for connecting with our brand.
36. Facebook Fans Galore
Build your fan base: Adding fans on Facebook is a great way to start building relationships with new people, your current prospects and clients. One of the best ways to add fans is to put your fan page link everywhere - on your signature of your emails, on your blag, in your newsletters, and to remind folks to follow you there for special discounts and offers only provided on your Facebook fan page. As with all marketing you have to give folks something in return for following you but when you do it works great.
37. Donate for Facebook Fans
Build your fan base: When we first began our Facebook fan page we noticed it wasn't going to be easy or quick to gain fans! Every business pretty much gives back to their community or some a charitable organization so we came up with the idea of teaming up with a local charity to increase our fans. During 1 chosen month we picked 1 local charity to donate $1 back to for each new fan. The charity promoted us through their newsletter and facebook as well. Our numbers went from 7,000 to 15,000 in one month.
38. Raise Awareness
Build your fan base: When I first set up my company Facebook page I used Facebook ads to get people to notice it. I then searched for other types of Facebook pages related to my business and I would post on their wall a link back to my page. The result has been amazing. I now have over 2300 people on my page which has increased my sales and is raising awareness for miscarriage, stillbirth and infant loss at the same time.
39. Make It With Music!
Build your fan base: To grow our fan page, we took the amazing song "If I Were Brave" from Jana Stanfield, and asked our female audience to send us photos of themselves being brave, with a small caption. We laid the 60 photos on top of the music, created a video, and asked everyone to share. The video got 10,000 views in 15 days, and our fan base soared. We have grown the page to 14,000+ Awesome Women in one year.
40. Building your Likes!
Build your fan base: To start building your likes without a hefty budget you need to utilize as many Marketing and Social Media outlets across the web as you can. There are tons of reporters, advertisers, bloggers, and other social media / marketing sites that your able to post your brand on, exactly like I am doing right now. Before doing this, make sure your Facebook page is completely optimized, creative, and used daily. Stay persistent and understand unless you are Charlie Sheen or Nike, it will take time.
41. Commenting helps every time!
Build your fan base: While Facebook may be the ultimate 'social' tool, I find a brand/company's existing 'Fan' base occasionally goes unnoticed. Take the time to say 'Hi' or 'Thank you' to your current fan base and word of mouth will always serve you well.
42. Content is King
Build your fan base: Content is King for any Facebook growth. Newspapers, magazines and TV all understand the value of entertaining content. It's no different for your Facebook page. If you want to grow your fan base, you can't spam your followers with "deals" or promotions that are all about you. A Facebook fan page is all about them. This is why you must provide entertaining content they will want to read and watch. Yes - watch. Use video to entertain your crowd.
43. Create Engaging Contest
Build your fan base: Creating contests that promote users to share your fan page with their friends is one of the best way to gain new followers. The most successful contests require users to gain the most votes on your Fan Page. If a user really wants to win (the better the prize, the higher the participation), that user will promote themselves and your business’ page to as many of their friends as possible. If your contest uses a third party application for voting, make sure that voters must become fans first.
44. Use Your Email Subscribers
Build your fan base: If you're a company that has just set up a Facebook page, and are now wondering how to obtain fans, using your current email subscriber base can be a very easy way to build your Facebook fan base.
These are customers who are already familiar with you, and have actually opted in to receive regular communication. More than likely they'll be open to following you on Facebook, as long as you create a reason for them to go to Facebook (special deal, product photos, new products, etc).
45. Socially Engaging
Build your fan base: The best way to gain a fan base on Facebook is be engaging with your fans. People are not going to "like" your page just for something to do. Engage your fans. Facebook is about social networking, a platform for people to interact. It takes some work but you need to make it worth your fans time to check in and see what is new.
46. Put Yourself in Their Shoes
Build your fan base: When talking to small businesses I often tell them to imagine that they're following their own Facebook page. What would you want to see from a brand? What will keep you coming back? One of the best things you can do is post relevant and interesting content for your followers. Mix up the mediums — photos, links, videos, etc. Ask your audience questions (i.e. "What specials would you like to see next week?"). Get them to be part of your page rather than inactive, passive followers.
47. Oh, to be "liked."
Build your fan base: Every time we mention Camelot Communications, the phrase "Like Us On Facebook" appears next to it. This could be on various sections of our website, or anywhere else that we get press. Making it simple to be "liked" is key. Also, the more times we post about our clients on FB, status updates and links included, the more likely fans of our clients pages are to become fans of our page! Getting the link to be "liked" in the eyes of FB onlookers makes it easy for them to click away :)
48. Something they can't resist.
Build your fan base: In order to get the "like," offer fans something they can'r resist (and can't get anywhere else). Think: a coupon code for a percentage off a service, a free whitepaper or eBook, or simply the faces of other like-minded people engaging on the Facebook page can entice people to make the click. The opportunity to engage with other experts, enthusiasts or even newbies to the field on Facebook is what people are really looking for--so give it to them.
49. Advertise on Facebook
Build your fan base: Test Sponsored Stories -advertisers are seeing huge lifts of growth in daily active users/likes, due to the new ad format that launched in Jan.
Run Marketplace Ads -make sure to include a specific "like" call to action in your body copy, encouraging visitors to click like directly within the ad. Ex. "hit the LIKE button for XYZ"
Advertising on FB is a great way to steadily increase your fan base (gain likes). Most often with contests you see a spike in likes, however it is not sustainable.
50. Photo Op - Like Us and Vote!
Build your fan base: One way to increase Facebook fans fast is by creating a photo voting contest. Once posted to your page, send an email asking everyone on your email list to vote for their favorite photo. The only way they can see the photos and vote is by liking your Facebook page. We posted photos of our Halloween costume contest and added 100 fans in one day. Make sure the subject is fun and you will get more interaction.
51. Business Card Promo
Build your fan base: On the back of my business cards I have a promo and discount incentive for those who like my Facebook Page. I also use a custom welcome page that gives more incentives on why the reader should like the page. Contests, giveaways, private parties, excerpts of A Good Excuse to Be Bad, anything to make them feel that liking me has a reward.
52. Facebook Ads = Targeted Fans
Build your fan base: One of the most effective ways to target a relevant audience & generate a robust Facebook fan base is to utilize Facebook ads. Facebook ads are cost effective & inexpensive. You can spend as much or as little as you want to generate meaningful results, engagement & referral traffic to your site. Facebook advertising helped to increase “likes” (e.g. “Fans”) by 438% for a client, increase interactions/engagement by 238% & increase Facebook referral traffic to the site by 2,216.67%.
53. Give Stuff Away!
Build your fan base: Whether it's an ebook, a faucet or a new CD, people love winning prizes. Through a simple sweepstakes run on your Facebook and Twitter it is not crazy to receive over 400 new fans or followers if it is marketed well. There are many deal and contest sites around the web that will grab your sweepstakes and run with it. This is especially true if you give something highly coveted away. Want to grow your social media? Give away a new Apple product like the iPad the week its out. Fans will roll in.
54. Face The Facts About Facebook
Build your fan base: As always, you should post relevent updates to get people to continue to follow you and spread the word. Try to avoid mundane topics like the weather or commenting on days of the week. Instead, post relevent and news-worthy information or catchy info about your specific niche. Relating pertinent information is key.
55. iFrames or Bust
Build your fan base: Since FBML's demise last month, iFrames has caused angst with most Page owners. Still, customized FB landing pages that clearly explain who you are and what you do, without requiring a potential fan to navigate through wall noise, can mean the difference between a "Like" or a "No thanks." To help make iFrames less tech-challenging, 3rd-party apps are popping of daily. So make the switch, and remember the words of Frank Scully, “Why not go out on a limb? Isn’t that where the fruit is?”
56. Give Stuff Away!
Build your fan base: I've found that aside from the typical engagement that users tend to react very favorably to contests. In building your brand loyalty, keep the contests to something that relates back to your site;(maybe a free $50 Gift Card to your restaurant). The bigger the prize, the better the likely response. Give away an IMAC And then friends start spreading the word, and before you know it you've grown your following exponentially. But beware,Facebook does have stricter rules nowadays, follow the rules!
57. Link to Your Blog
Build your fan base: Demonstrate that you have more to offer than just a Facebook entry. Link your blog to Facebook and send your readers to more substantial information.
58. Building your loyal fan base
Build your fan base: One great way to build a loyal fan base is to offer your peeps valuable, fun or entertaining information that is related in some way to your business. Don't just sell your products, services or courses. Introduce your fans to important, interesting or valuable tips, tricks, shortcuts and ideas (from you or a third party) that make their life or business easier. They'll appreciate the info and pay you back with loyalty (and tags, comments, tweets, etc.). Win win!
59. Tap into present fan base
Build your fan base: Aiming for a relevant facebook fan base- prelaunch- we decided to leverage our hundreds of signed DJs' preexisting social networks; positioning future user acquisition for our launch by focusing on obtaining quality fans that already relate to our performers.
We decided to start by requiring our DJs to "like" us on facebook when they sign the contract. Allowing us to tag them: in upcoming performances, album pictures and post on their walls- effectively reaching their fan bases.
60. Making Trade Shows Social
Build your fan base: Trade shows can truly be a challenge. You hand out business cards, maybe even bring along a catchy gift or pen...and sometimes your responses just trickle in. A fabulous way to make those trade shows worthwhile AND grow your Facebook fan page is to weave the two together!
For example, why not offer everyone who joins your fan page from the trade show a free gift - maybe a free chapter of your e-book or a small gift certificate? Even better, host a challenge and have their friends vote!
61. Relationships over Content
Build your fan base: My main advice for building brands online is to focus more so on the relationship building. Quality content is important yet not King. Relationships matter most even online for that is how one can create an eventual sales funnel. Even online people buy and go to events of people they can trust and feel they know. Online networking must be treated just as fairly as meeting someone at a networking event. Being open and nice will enable one to step in doors where there were only walls before.
62. Benefit from Established Pages
Build your fan base: Try joining forces with the owners of pages that may be more established than yours. Find these pages through blogs, internet forums or Facebook itself. Participating in a giveaway hosted by one of the larger pages is a great way to gain exposure to a wide audience of Facebook users you would not originally have had access to. I recently participated in two giveaways hosted by pages with over 700 and 2,000 followers respectively. My fan base increased from 40 fans in January to 334 in March.
63. Turn your"fans" into "friends"
Build your fan base: Instead of using your fan page as one big billboard, use it to build relationships instead. Things like commenting back to fans when they post, noting something of worth about them,after looking at their own pages and engaging them in that. Asking questions and listening to their wants and needs. Running specials based on what they asked for. That is not only how you build fans, but real friends.
64. Accentuate the Posi+ive
Build your fan base: Whenever you get any type of positive feedback about your business be it your product or service or how well you treated them, simply ask if they would be kind enough to post the two most positive things about your business or their experience on their facebook page.
65. Facebook Photos Are Fun
Build your fan base: Gaining fans on Facebook can be difficult, and getting those fans to interact with you can be even more challenging. One way to engage Facebook followers is to upload photos of your staff onto your Facebook. Take some pictures at the Christmas party, office baby shower, or even co-workers eating lunch together. People like to see the culture of your company, and that there are real people working there. This is a great way to engage people and get them to "like" or comment on your posts.
66. Quality or Quantity?
Build your fan base: As head of the social media division at Blu Chip Marketing, I have faced the dilemma of gaining more fans time and time again. (Expanding a plumber's following is tricky!) Experience has demonstrated that quality takes precedence over all else, including relevance. Each post does not have to be 100% industry specific. Social commentary & music are always encouraged! Make your material interesting, useful, or entertaining. Forget quantity. If you wouldn't want to read it, why would anyone else?
67. Optimize your status updates
Build your fan base: Always have an image to accompany your Facebook Page status updates. Updates with images are clicked on over 50% more than text-only updates and even 22% more than posts with a video embed. If the link doesn't produce an image or if the images are not quite appropriate for the post, you can attach an image of your liking (or a call-to-action graphic) using social media management tools such as Spredfast.
Build your fan base: Facebook check-ins are a great way to build awareness, increase "likes" and build loyalty from customers if you have a high foot-traffic storefront. Companies can merge their place page and fan page. Whenever someone checks in to your place with his or her smartphone, it shows up right on the page. Friends will see who's there. You can also offer 4 different types of deals for checking in. For example, 1/2 off an appetizer if you check-in. Learn how easy it is to set up: http://bit.ly/gSyPlt.
69. Judging a book by it's cover
Build your fan base: Never judge a book by it's cover. We all know the phrase yet we do it anyway. Let's be honest, the first thing people see when they get a Facebook invite is the picture and the title of the group. Make these concise, creative and engaging or lose your potential cyber friend forever. Companies often prefer to keep the title limited to the name of their company, all the more reason to have a colorful and interesting profile picture - one they will remember in their sleep.
70. Do Viral "Likes" Interest You?
Build your fan base: Facebook’s recent feature, Questions, can significantly help businesses attract new customers, engage current customers and increase the “Likes” their page receives. With real-time feedback, Questions makes viral sharing easy and gives companies an interactive way to understand their buyers’ persona and needs. Deeper relationships with a more involved community inevitably results in a more precise and impactful message for your brand and a sustained increase in “Likes” for your page!
71. LIKE US! PLEASE!
Build your fan base: Connect Twitter, Facebook and YouTube – be sure to recycle your content.
We send links to people when we comment about them or mention them.
We tell them to “like” us to keep up on our videos as that is our main stream work and everyone likes videos/pictures!
We also encourage them to participate in our FanPage because of the value of our database.
72. KISS & Tell
Build your fan base: You've heard of KISS (keep it simple stupid), well I like to say "keep it social silly". Forget selling products & touting your company. That should be secondary. It's about being social. Ask social questions, things that you know your fans will engage and identify with. Come up with a social way to get your fans to ask their friends to like you. E.g. for every new like your company will donate a dollar to a cause. Keep it social (KISS) & have your existing fans TELL others about you!
73. Content is King (or Queen!)
Build your fan base: No one wants to hang out with a dud, that's just the truth. If you want people to join your Facebook community, you must give them a compelling reason to do so. People gravitate towards interesting and unique videos, links, questions and conversations; so make sure you are creating that type of content -- and frequently.
On your site or blog, include the "Like" button with your content. The more engagement your content gets, the more likely new fans will see it and "like" it too.
74. It Takes Two to Tango
Build your fan base: There is no reason you have to go about getting fans all by yourself. Sometimes the most effective way to grow your “likes” is to find a brand that has already done it. Research a brand that you think is complimentary to yours and see if they would partner in a giveaway, promotion, or other opportunity. Maybe you have a large database of customers that they would like to have access to with a partnered e-blast. This is a virtually cost free and could result in a long-term partnership.
75. Keep it Exclusive
Build your fan base: Make your Facebook page content for fans only. Using development code, create a welcome tab that points to the "Like" button. If a person is not yet a fan, all they'll see is the welcome tab. Once they "Like" the page, the rest of the profile is unlocked and the fan can now take advantage of the exclusive benefits of being a Facebook fan.
76. ENTER TO WIN
Build your fan base: Create a basic contest to drive traffic to your Facebook page. The contest can be as developed as desired. Example: We created a week-long campaign with a physical component (cards printed with QR codes linked to Facebook page) and virtual component (daily posts about the contest on Facebook page) and one daily prize up for grabs. This was a simple campaign (no white-label, no mandatory liking) which increased fan base by 300 in one week. Using white-label sweepstakes may maximize results.
77. Giving to Get "Likes"
Build your fan base: We've found that consumers are particularly likely to "like" a company (or a service that the company provides) that essentially "gives back". Specifically we've amassed over 1K fans simply by offering the public a chance at winning a college scholarship. The response to our scholarship offering has been overwhelming; the rate at which kids and parents are "liking" our company as a result of offering a college scholarship has been astonishing. So our #1 tip is - you've got to give to get!
78. Keep them standing stupid.
Build your fan base: If you are running a business and it has walls then you need to get yourself a FanStand. FanStand? It’s a tall table or shelf about five feet high with a computer your customers can use while standing. Now this computer should in some way or another be connected to the internet.(Ill let you figure out the logistics for that part) There should be a particular web page inviting the person to the most amazing place on earth. Anyone? Anyone? Right? Your fan page! Don't 'em leave without "liking"
79. Food Contests & Prizes Galore
Build your fan base: The number one way we engage our fans (aka: TFD family members) and build our page, is through contests. From simple 'picture caption contests' to more elaborate ones requiring a video testimonial, not much is off-limits and even our fans can host them on our behalf! There is a brevity to our page that both new and existing fans enjoy. Tongue-in-cheek comments & contests abound and contest submissions received can be creative or poignant, while others are laugh out loud funny!
80. One Click Mass Page Invites
Build your fan base: The quickest way is to invite your personal friends to your Fan Page. The downside to this is that when you Suggest to Friends, you have to individually select each friend one by one. To bypass this, create a Friends List and add all your current and future friends to it. This is a one time tedious task. So the next time you Suggest to Friends, all you need to do is select that Friends List from the drop down filter and it will give you the option to Select All.
81. Make it Personal.
Build your fan base: How many times do you see people taking pictures and then hear, "this is going on facebook"? If the person in the picture is not "friends" with the photographer of the moment, they will be later that day. Giving a personal reason to add you is a guaranteed "like" on your page. Now that you have this person, you want to get their friends involved. This is where you create an event or opportunity for that same person you began with.They will bring their friends and the cycle will continue.
82. Just Ask!
Build your fan base: PrintArtKids is a recently launched small business and our goal is to spread the word about us to as many potential customers as possible. PrintArtKids asks our fans to help us reach a "monthly goal" of "likes" by suggesting us to their friends. Personal recommendations are a great way to generate interest, especially if it comes from a friend or business associate. Many of our "likes" have come to us as a result of our "fans" simply wanting to help us succeed.
83. Make The Most of The Weather!
Build your fan base: We like to make a connection between regional weather conditions and how specific wines we carry pair with the forecast. (e.g. Rainy, sleety, cold day calls for our picks to warm you up! 2006 Raimat Tempranillo, Spain, for a hearty, smooth red $10.99)
84. Keep Ads Short & Pay for CPC
Build your fan base: Build fans through short ad copy. Ads that say "Like tattoos, so do we!" are easy for the user to quickly understand and generate cheaper clicks and likes than ads tested with longer copy. When advertising on a CPC basis in Facebook, you pay for clicks and not "likes". When you advertise your page on Facebook and a user clicks "like" in the ad, they are liking your facebook page. This allows you to further communicate with them through your Facebook page without paying for the click.
85. Up Your Engagement Quotient
Build your fan base: Facebook Applications: Create a tab on your Facebook page showcasing a monthly sweepstakes or promotion. Require visitors to like your page before they can enter the sweepstakes (fan gating). Research shows that 80% of all visitors that come to your page will “like” your page in exchange for access to a sweepstakes, contest or promotion. Once a visitor “likes” your page, the app will automatically prompt them to share on their newsfeed creating a potential viral branding effect.
86. Next 100 Fans is a Like Away
Build your fan base: An easy and fun way to build your Facebook fans is to host giveaways and award a prize for every 100 new fans that 'Like' your page. It's a very simple, low-cost tactic that gets your community excited about the potential of winning something cool, and also encourages the sharing of your page to each fan's network. It also helps drive brand awareness through frequent visits to your page. Be sure that the prizes are meaningful to your fans by partnering with relevant brands and service providers.
87. Put Facebook on Receipts
Build your fan base: Remind your customers to like you on Facebook right after they like you the most- after they have purchased something from you! At Klavon's Pizza, we added our Facebook link (facebook.com/Klavons) and the words "Text like Klavons to 32665" to the bottom of our customer receipts and saw and instant 25% increase in weekly likes.
88. Leave Your Robot Voice at Home
Build your fan base: Give your Facebook page a brand personality that is authentic and transparent and appeals to your target demographic. Create a voice that's uniquely yours. You want to come across as human, approachable, and interesting. Not machine-like and impersonal. Nobody wants a robot for a friend! Take good care of your fans. Only post about things that are relevant to them or you’ll alienate or annoy them. And take the time to respond to people who write on your wall. It will make them feel special.
89. Whore Your Page Out!
Build your fan base: Within reason of course, but you have to let people know your Facebook page exists. You can add Facebook badges directly to your website, put signs up in your business, even print the link on receipts. Add the link to your business cards, pop it in your e-mail signature, and include social networking icons on new collateral or advertising. Once you start making more people aware of your page in unique ways, they'll become more intrigued.
90. Make your fans cheer!
Build your fan base: When you learn something new about one of your fans, post a mention on your company Facebook Fan page to acknowledge it. Your fans know that they are important to you, and it allows you the opportunity to personalize your postings and shows that you are sincere.
91. Freebies, Offers and More
Build your fan base: When people visit your FaceBook Page, they should have the same experience as visiting your shop. If you shop offers samples, then offer some samples on your FaceBook page. Or have your samples in the store disclose you give an additional offer if they provide proof of being your FaceBook follower.
92. Make them want more
Build your fan base: It is not enough to set up a Facebook page, send a few friend requests and post one "hello, Facebook, I'm here!" entry. Posts need to be consistent and eye-catching to keep your new friends coming back, and telling their friends to do the same. A few minutes each day can make a meaningful online presence begin to take shape. Meaningful is a key word. Anyone on Facebook knows there's a lot of junk that gets posted to our news feeds, you don't want to join that club. Most important-have fun!
93. Tell Them ALL, again and again
Build your fan base: I make sure to tell everyone I meet and know about my Fanpage. I include links to my Fanpage on my website, in my email signature and on my business cards. When I do a speaking engagement I have the link shown on my PowerPoint, and I use a QR Code in my presentation handouts that links to my Fanpage. I regularly post on my personal Facebook page about joining and also send personal requests to knew Facebook contacts. I consider this just one more form of "networking" for my business.
94. Facebook Social Media Alert
Build your fan base: Social media networking on facebook is really a exciting opportunity to obtain a fanbase. The Like me blue link header to capture Modedo brand facebook presence to viewers conceptualizes what product(s) or service that we have to offer to potiential clients. Modedo had been requested to feature in a second magazine fashion spread with Katwalk Planet Magazine in Atlanta. No huge surprise they contacted Modedo on the facebook social network to start a like fanbase, that we "love the opportunity."
Patricia Hurt of Modedo
95. Engage Your Network
Build your fan base: As a social media consultant, I always tell my clients to utilize their personal and professional networks. They built them! To increase your Facebook fan base, promote it through your networks with a personal touch. Be active with your personal profile, mention it via status updates on a regular basis, suggest it to your network and ask them to do the same. Most importantly, give them a reason to return and recommend it to others by providing interesting content and action items.
Thanks to: Kristin Swartzlander.
96. The Art of Random Rewards
Build your fan base: Give random rewards to highly influential Facebook likers.
Begin making a small reward to them one at a time. Congratulate and thank the recipient. Then encourage them to continue sharing your Page with their friends. Make them feel like a hero.
When you publicly congratulate them and tag them, they will in turn recommend you like crazy. Others will take notice of this "random" process of saying thank you and begin doing the popular thing - recommending your Page to their friends.
Build your fan base: Although we use many strategies to build our fan base on Facebook, the most effective and most fun we've had is to collaborate with another page with a non-competing product/service but a similar demographic. We have co-sponsored contests, written product reviews, done shout-outs about each other, shared each other's posts and the list goes on. It is simple and beautiful and everyone benefits including the "likers".
98. Give Them Something To Like
Build your fan base: It's not enough to just create a Facebook page for your business. You need to create something that has value so your potential fans will want to press the like button. In my case, since I'm in the traditional men's accessories business, I've created a community with my Facebook page where my fans share photos, thoughts on style, ask questions, etc. I encourage fans to contribute photos of themselves which show up in the news feeds of their friends. Do something with your Facebook page!
99. It's All Relative...
Build your fan base: One of the best ways I've found to increase our clients' (and our own) Facebook fan base is to "like" businesses and causes related to their industry and comment on their posts. Organic interaction is the best way to get the most out of Facebook marketing. For example, we "like" Mashable.com because it's related to our industry (and it's an awesome site overall) and we comment on their posts as often as we can. That way, others who "like" Mashable will notice us and "like" us too.
100. Keep Yourself in the Know!
Build your fan base: Always tag someone while tagging yourself in the status. That way you keep yourself and a client in news' feeds. It benefits everyone!
101. Feed Your Facebook!
Build your fan base: Give your customers a reason to visit your Facebook page. We run a contest with our mascot, a giant pizza Slice. If you spot the Slice, take a photo with him and post it to our Facebook page, we send you a gift certificate.
We remind our customers to connect with us on Facebook and Twitter by placing this signs (see attachment) in all of the napkin holders within each of our locations.
We also run specials unique to Facebook. You can't find them if you haven't liked our Facebook page.
102. Show them you care!
Build your fan base: This is probably the simplest and most straightforward tip there could be - care about what your followers think and listen to what they have to say! We regularly ask our followers to tell us a funny story, show us their pictures, or give us their advice. This makes them feel involved and cared about. We also ask their opinion when we are contemplating new projects such as adding a new color or style of our Baby K'tan Carrier. When customers see that you care and listen, they join and speak up.
103. Give and You'll Receive
Build your fan base: Hi, I have participated in many giveaways on different blogs. In order to have a chance of winning, part of the entry is going to my facebook fan page and fanning us. They are then entered into a chance to win something fun.
104. How to Build Facebook Fans
Build your fan base: The first thing is to post interesting content. That gives people a reason to follow you. You can also build fans by commenting and liking other people's posts and adding people who like your posts. The key word is interactivity. Another way to build a fan base is by joining a Facebook group that has a shared interest, e.g. politics and adding all the people in the group.
105. QUALITY IS THE KEY TO SUCCESS
Build your fan base: I think the key element that gets over looked so often when trying to promote your stuff via social media is quality. We get so in love with the concept of an article "going viral" that we forget that what really has the most value are the individuals who are already our passionate followers. Work on them first because they are the (original) "social media" and still the best resource we have.
106. Provide Interesting Content
Build your fan base: One of the best way of finding Facebook fans is simply by creating something that is so exciting that fans will find you! Focus on answering the question that every potential fan asks themselves when they visit your page "What's in it for me?" The more interesting and engaging your content, the better the chances they will "like" your page, comment on your posts, and ultimately share the page with their social network. It's word-of-mouth advertising at it's best.