1. Help Them Out!
The best way to approach a magazine editor: I find that many publications (and Websites), especially ones written for a specific niche, appreciate well-written, pertinent articles. Like many companies, these editors have had to cut their staff, and are often pressed to find valuable content on deadline. If done right, you can be their next bylined contributor. I have found it works best to approach them via email, attaching the article or pitch, then follow up with a phone call a few days later. Don't be pushy, but offer to help!
2. Make That Cold Email Amazing
The best way to approach a magazine editor: The way I approach most people is by flicking over a cold email with some value to add. There's not special science to making the connection and closing the lead. It's about having a compelling story that is buzz worthy and it must have a new angle that hasn't been published on yet.
3. Help Them Help You.
The best way to approach a magazine editor: Magazines need to fill-up their pages with information that their readers find interesting and useful. At trade shows and similar functions I meet as many editors and magazine employees as I can. I then proactively call and/or e-mail them periodically with an offer to provide insights into the industry, current events, and/or successful strategies - from the prospective of a company CEO. They appreciate the assistance, and my company, contacts, and products always get substantial free press.
4. The Squeeky Wheel
The best way to approach a magazine editor: A publisher once told me,The Squeeky wheel gets the grease. I have been in all of the local papers, since my story is inspiring,I started my company because I had lost my job.
I call first, so I can ask for their email. While I have them on the phone I give a short pitch. Believe it or not they are actually looking for stories to write about. That is how PR agencys make their money. If you have the chutzpa to pitch your own, you'ld be surprised how happy they are to listen!
5. Establish a relationship
The best way to approach a magazine editor: The best way to approach a magazine editor is to know him/her before you have a story to pitch. Media relations is just that -- relationships.
Know the magazine's focus and keep an eye on its editorial calendar so you may better tie your story into a topic scheduled to be covered by a magazine. If your story is appropriate for the publication, contact that editor that knows you, and tell him/her why readers would be interested. It's all about the audience.
6. Start Small
The best way to approach a magazine editor: You can usually find a variety of smaller blogs to give your business a write up with very little hassle. This helps tremendously, however, when approaching a major magazine because you have references of previous write ups on your business. Think of it as a portfolio if you will. Approach a magazine editor with these blog posts, combined with a clear pitch of the theme of your story and your odds of being covered will greatly increase.
7. Reach out and follow up
The best way to approach a magazine editor: I recommend always reaching out to an editor by e-mail. Craft a short, pithy pitch and wait a week for a response. After a week or so has passed, feel free to follow up. If you still haven't received a response, take a hint. That particular editor isn't interest. But there are plenty more out there who will be, so suck it up and move on.
8. How to Attract Media Attention
The best way to approach a magazine editor: The manner in which you gain media attention is the same as getting whatever you want in life including more sales. Most people are interested in themselves and what they do so research the media outlet first. Read their website in-depth and understand their target audience well. Analyze their uniqueness and how your story fits in with theirs. Why and how will they gain benefit(s) from featuring you? Speak to most of their interests and you have an excellent shot at gaining media exposure!
9. Research, Research, Research
The best way to approach a magazine editor: Before I approach a magazine editor, I take the time to get into their headspace. I do alot of research about their publication and determine what will make their job easier. I then start with a simple introductory letter explaining who I am and how what I have to offer will benefit them. I don't expect a response to this initial email (although some smaller publications do respond) but I find that I get a better response when I'm not pitching someone who has no idea who I am.
10. Profile Article in the WSJ!
The best way to approach a magazine editor: Inspired by article in The Wall Street Journal, I emailed the editor thanking him for the article and briefly summarizing my story. To my amazement, he replied stating a reporter would contact me. Last October, the WSJ printed a profile article on me and my company! That article not only brought me an avalanche of orders but opened any numbers of doors. This profile article has made ALL the difference. Write editors who you believe would be interested in your story.
11. approaching a magazine editor
The best way to approach a magazine editor: Sending a 'press kit' with your info (short and sweet!) and some line sheets of your product is a good way to get your foot in the door. Also, be sure to offer to send samples, and frequently they need them asap, so you must be flexible and accomodating!
Another good way is to get their email and send them info that way...a good site to get this information from is mastheads.org, and for a small annual fee you can have access to thousands of editors' emails.
12. How I made it into Magazines
The best way to approach a magazine editor: The way I got into several magazines was to build relationships with the editors on-line. I filled out a survey to land in Black Enterprise Magazine. I answered questions to land in Essence. I started building relationships on MySpace, Face book, Linkedin and other social media sites. Editors now are going to their social media friends to answer important questions and to get their next interview. Build your relationships on-line.
13. Tips for Querying Mag Editors
The best way to approach a magazine editor: My #1 advice: Don't be intimidated! Too many solid writers don't even try for fear of rejection and humiliation, but I've successfully cold-pitched The New York Times Magazine, Newsweek, The New York Post, and more with cold email queries (do NOT call) that have intuitive subject lines, quick, 2-4 line pitches, and a short list of credentials. Get right to the point about what makes your idea compelling, unique, and "just right" for the audience. See my work at www.joelschwartzberg.net
14. Guerilla PR
The best way to approach a magazine editor: So, as a former publicist I know that a decent one usually starts at about $2,500 a month. And it's a build-up. So I have found that DIY leads like Help A Reporter Out are invaluable. It led to my cnbc.com article December 2009. I keep my pitches really short, and in bullet points if possible. I then put them all in a Word Document, so I don't to recreate the wheel. It's a process ... but HARO is a great place to start.
15. Be the saving grace for editor
The best way to approach a magazine editor: Magazine editors that review new products and services are the best source for free publicity for your business. Since most small businesses cannot afford significant advertising, this can be critical to your success. Here are some suggestions:
- Cast a broad net(editors, bloggers, other experts)
- Send samples plus full write-ups to make the editor's job easier
- Personalize your product with a gracious phone call
- Whenever purchasing advertising, ask about editorial coverage as well
16. Get into Bed With Them!
The best way to approach a magazine editor: To approach a magazine editor, you want to first become familiar with their publication. NEVER pitch an editor when you haven't been reading their magazine cover to cover. Once you know the topic pertains to what you can contribute, contact the editor with your pitch, include a press release, writing samples, and why your story is important. I always email first, call to follow up. Be overly prepared and be on your toes!
17. Get Connected Be Proactive
The best way to approach a magazine editor: I like to leverage my LinkedIn connections and I'm an avid HARO user. It's by far the easiest way to get in front of the people who are looking for a great story and great products. I've used both email and phone calls to make connections but my best results have been by answering HARO queries.
18. Breaking News!
The best way to approach a magazine editor: Nothing captures an editor's attention as quickly as a news topic. Tie your message to a recent new event and you'll almost certainly gain their attention.
19. Balance Patience & Persistance
The best way to approach a magazine editor: As a former magazine editor, I can say that I preferred when writers would email first. You don't need to include a sample, but you do need to include a short blurb on your writing interests and why you feel you'd be a good fit. Then, give it time. But, if you don't hear back, then it's ok to follow up with a phone call. Do NOT hound the editor, that's a big turn-off, but do be persistent. You never know - they may just not need you right then, but will need you later! Best of luck!
20. Know the Readers & Advertisers
The best way to approach a magazine editor: Approach a magazine editor with an emailed short, pithy query that shows you know the publication's readers and advertisers. These two groups keep a magazine in business. Come up with an article idea that caters to both, and the magazine can sell ads against the story, making money from its advertisers, and then feature the story, making money from newsstand sales or increased subscriptions. If you can’t accomplish both these feats, then either target readers or advertisers with your pitch.
21. Fool-Proof Pitch
The best way to approach a magazine editor: Most editors prefer initial contact by e-mail. The key is to be concise and lead with reader relevance. An e-mail pitch is welcome if you can summarize the main points in a sentence or two. Editors are operating on deadlines, so they won't have time to read more in-depth. I personally would not attach a sample initially, at least not until it is requested by the editor. I've had good results by letting the editor know, I read the publication and understand the reader's needs.
22. Generate Interest B Fear Free!
The best way to approach a magazine editor: If you have never approached an editor in an effort to generate interest in a product, the task can seem quite intimidating. Remember to have vital elements in place like an official press release, product photos, links to any online presences and a few endorsements do not hurt! Making the call can be the biggest hurdle. Remember, if you have a marketable product, it is BUZZ-worthy. Be direct in conversation and present the facts and product value. Offer to send supporting elements.
Thanks to: Mary Winkenwerder.
23. Publicity With Benefits
The best way to approach a magazine editor: Pitch magazine editors:
1. Only if you have something interesting to say and can fulfill their editorial needs.
2. Connect first by email (attention grab on subject line) then with a follow up telephone call (drive them to the email pitch).
3. Provide benefits (drive the new smart fortwo, experience a one-hour dental crown, toss - get tossed - by a hopeful U.S. Olympic Judo player, flip dough in a pizzeria).
24. Work it baby!
The best way to approach a magazine editor: Networking is vital for placing products! At any event be ready to give your 20 second commercial and have some literature available. I always keep my business card attached to a 8.5x5 postcard plus a mini sample of my product, when asked for a card I give them the entire thing. It's a sure way to leave an impression and ensure you're card doesn't get mixed with all of the rest.
25. Provide The Next Best Thing
The best way to approach a magazine editor: Send regular queries of article ideas and samples of your work/new products. Did you know that some editors scour the web looking for great new content? By sending regular queries you establish a relationship. Editors will actually begin to approach you to write articles for them based on your expertise. They will even contact you once you prove that you are a reliable punctual source. With deadlines to meet you are actually helping editors out by providing the next best thing.
26. Appeal To Them...Not You
The best way to approach a magazine editor: We often approach the media with an ask. We ask them...what we want them to do for us.
Reverse this and come to them with something of interest to them. What are they passionate about? It demonstrates you are listening to them, and not just promoting yourself.
In our business, we can promote philanthropy in general. Or, we can appeal to the editor's interest. Do they care about education, economic empowerment, or the environment? Then we tailor our outreach accordingly.
27. Swift Pics
The best way to approach a magazine editor: When I was emailed by a glossy UK magazine that wanted "high resolution" photos on a deadline, I was worried my 72 res web photos would be fuzzy. I found out the originals were low res but an oversized 21X28" straight from the camera -- perfect for sharp reduction I guess because the editor was thrilled with my "quality and fast response!" Keep those photos handy as the publication may not be able to take new ones from your samples. When you make their job EASY(er) they include you!
28. Introduce Yourself
The best way to approach a magazine editor: When approaching a new editor, I send an introductory email first, briefly giving my credentials, explaining that I have a story idea, and asking if they'd like to see a fleshed-out query on the topic. I usually attach my bio and always mention that I'm happy to also send clips if they'd like to see them.
29. Read the Editor's Instructions
The best way to approach a magazine editor: Most magazines, online or print, have a list of Editorial Submission Guidelines or Writer's Guidelines. Follow them! Some accept only emailed submissions, some refuse to open attachments, some require a stamped, self-addressed envelope (SASE). Some magazines get so many submissions, they look for the first excuse to weed out anything they can, so not following the guidelines makes those submissions the first to be rejected.
30. just gift them
The best way to approach a magazine editor: Send a gift from your company with a handwritten note, beautifully wrapped. There's no better way to mutually communicate and be communicated about; your product says it best.
31. Do Homework for a PR Home Run
The best way to approach a magazine editor: Do your homework. Know if they prefer to be contacted via email, phone or a Twitter tweet. Make certain that whomever you are contacting is covering that "beat" and that it is timely info:if you're pitching something for the holidays, pitch it at least 3 to 4 months in advance. If they are not interested in the story at the time of pitching, ask them if they can refer you to others who might and thank them for their time. You never know when they may call upon you as an expert in the future.
32. The 5 Commandments of Pitching
The best way to approach a magazine editor: 1. Think of a catchy subject line that will get them to open the email
2. Make sure you've done your research and know that the content you are pitching is relevant to that particular editor at that specific magazine
3. If they request a sample, get it in the mail immediately- editors are on tight deadlines
4. Make sure the images you send are in hi-resolution 300+dpi format
5. Follow up- If the editor shows interest, see what information you can provide to have them cover it!
33. Details, details, details!
The best way to approach a magazine editor: Approach magazine editors in the manner in which they prefer (email, phone, fax, online form, etc.) with a timely, compelling story that is relevant to their readers.
To ensure relevance, research target audiences, read publication, and align your story with both. If a copy is unavailable online, ask for writer’s guidelines and follow to the letter. State your position early, accurately, and concisely.
Although publishing your story cannot be guaranteed, attention to detail counts!
34. Research-Homework Comes First
The best way to approach a magazine editor: Conduct research first. Read the magazine's articles, columns, learn about its writing style, editorial content, editorial calendars, audience demographics, submission deadlines and policies. You then can determine a good fit into the magazine. Develop some story ideas and pitch them to the editor via e-mail. Editors and writers work on tight deadlines. Unsolicited calls could anger the editorial staff. Do not pester them. If the pitch is a good fit, chances are they will contact you.
35. Approaching Magazine Editors
The best way to approach a magazine editor: Magazine editors can be difficult or impossible to reach by phone. And if you do get through and they happen to be on deadline, you haven't done your pitch or yourself any good. Email works best for me and seems to work best for most editors. Still, the best way to approach a magazine editor is however that particular editor wants to be approached. You can find that information on their websites and in resources like Writer's Market.
36. Rules of Dating (The Media)
The best way to approach a magazine editor: Calling or writing to get to the courting. Call to make a voice connection. Make it simple, quick, smart and memorable. When you call, announce who you are and follow up with, "Do you have a quick sec for me?" This shows that you respect their time. State your pitch in three sentences and follow up with an email. Intro made; email will be read. When emailing, get the pitch across within the first 10 words. End the email stating a follow-up call. Always, remember to say “thank you”.
37. Solve the Editor's Problem
The best way to approach a magazine editor: The best way to approach an editor has little to do with e-mail vs. phone vs. letter. The best way-what will grab an editor's attention-is to offer to solve his/her problem: Finding someone who can produce a well-written article conforming to that magazine's style and requirements on a subject of interest to the editor and, thus, of the magazine's readers. That means knowing before pitching as much as you can about the magazine, its readers, and their interests. The contact method is secondary.
38. Getting an Editor's Attention
The best way to approach a magazine editor: The best way to pitch an editor is to look at their editorial calendar, and then craft a story idea around their topics. For example if you want to get an article in a magazine and they are doing a story about celebrity criminal cases, pitch the editor an interview with a lawyer who has defended celebrities or a psychologist who has worked with celebrities. The key is to make the pitch timely and relevant. It has to do with something that is in the news.
39. Do your research!
The best way to approach a magazine editor: Always read the publication first to find out the story angles and the types of companies or products the magazine covers. It's very important to do this first before approaching an editor. The media receives hundreds of e-mails, and yours will be deleted if it isn't appropriate for the publication. Also, research the editor and find out what they are passionate about, including stories they have written. It will provide you with ideas on story angles too!
Sabrina Kidwai of ACTE
40. Sell It Before You Write It
The best way to approach a magazine editor: Editors love working with writers who understand the kind of content being accepted and who the reading audience is--study the ads, review past issues to get a feel for the style of writing they're looking for.
In your query letter, make your first sentence a bold one--one that "hooks" the editor) or make it an interesting question that requires some thought...then dive in with your pitch.
Use your time wisely: smart productive writers sell their ideas BEFORE they write about them.
41. Buy, Browse, Rip, Relate
The best way to approach a magazine editor: So what the heck does that mean? BUY the magazine (let's face it - top tier consumer mags are still in print). Don't just rely on an online summary or quick website tour.
BROWSE it. Flip through it, pay attention to regular section headings and editors of those sections.
RIP out sections and pages with which you can RELATE your product or client. With these pages in front of you, email the editor of the section. Mention how your client would be a fit here. RELATE to trends if you can.
Caitlin Mills of Planit
42. One Size Does Not Fit All
The best way to approach a magazine editor: There are fewer people to do more jobs at all magazines. Always present something compelling for the specific needs of the editor you are pitching and do everything you can to make their job easier. This means that you have all the assets ready to go and you respond quickly. By doing this each and every time, you will earn trust and become a go-to source for future stories.
43. Target: Benefit the Editor
The best way to approach a magazine editor: There is one reason why magazine editors are magazine editors. To make a living. Give them a reason to make their job more secure. Do this by knowing and understanding the magazine for which the editor works. Along with selling your article, sell the editor on how he/she can benefit by publishing your article. Many magazine editors have to sell your idea to others who work on the magazine. Give him/her information to carry to them that will make her/him look good, and you're on your way.
44. Know Your Reporter!
The best way to approach a magazine editor: People always ask me about my media contacts, and while its great that I can use the relationships I've built at The Wall Street Journal to book interviews for any of my clients, my clients won't see print if the story doesn't match the journalist's editorial needs. Its important to research and know what the reporter has written about so can adjust your pitch to his interests. You'll make the reporter happy by showing him you read his work and you'll have the best chance at seeing print!
45. Explore Editorial Calendars
The best way to approach a magazine editor: One of the most effective ways to attract the attention of an editor is to review the editorial calendar for that publication and pitch a story related to an upcoming issue. This strategy signals to the editor that the writer is sincere in his or her interest and that he or she has taken the time to study the periodical. It also enables the writer to shape an idea according to a defined subject, a specific time frame, and a target audience.
46. Skip the Business Blah-Blah
The best way to approach a magazine editor: Make sure that your language stands out in a query. Don't just use standard business English! Be warm, but respectful, and make sure that your letter doesn't sound like it came from a "How to Write a Query" book.
47. Assistant Editor?
The best way to approach a magazine editor: Think of yourself as an assistant to the editor helping him or her get the job done. Do your homework. Look at the editorial calendar for topics relating to your expertise. Google the authors who write about your topic and read a few articles to understand his or her style. Now that you know you may be able to provide valuable information on a relevant topic, contact them with your idea. Focus on helping the story (not your agenda) and you will be seen as a resource and not a nuisance.
48. Give 'Em What They Need
The best way to approach a magazine editor: An editor's time is valuable. They have so much to do and limited time to do it. Make their life easier and they will use your info - as long as it is relevant. Include all the facts and details - and tell a good story. If it is interesting - and complete - you can bet if they can use what you are pitching, they will.
49. Quality time & get personal
The best way to approach a magazine editor: Focus on quality, not quantity. You can pitch 100 editors the same spam email and get no response, or you can pitch 3 editors with a highly targeted and personalized pitch, and end up with 3 quality stories. Knowing the right editor and adding a personal touch to your pitch is important. Read the sources you want to be in, Google the editors you're targeting, & read their previous stories. Un-targeted, un-personalized pitches will fall on deaf ears, so be sure to target and personalize.
50. Know the Reporter First...
The best way to approach a magazine editor: Since press releases are now widely distributed via the web, the personal relationship and contact between the PR writer and the journalists / editors has become very impersonal. I recommend studying the characteristics and tendencies of reporters in your field of interest over several months. Then, submit an engaging email introducing yourself, without making any requests on your first contact with the person. Establish a "friendship" before asking for any media coverage for your business!
51. Know What They Want - And Give
The best way to approach a magazine editor: Look for an editorial calendar - easiest place to start. As the deadline gets closer, they will be desparate for content on the topic to fill their quota. You can try to pitch them a summary, but they don't have time to work with you - they need it now. Write it and send it to them. A follow up call will make sure they got it. Don't ask if they are going to use it, just that they got it. Include at least 2 images, w/ interesting captions, and to be extra useful send them an html version too.
52. Unique, even bizarre titles...
The best way to approach a magazine editor: How creative can you get to simply first gain their attention?
I've landed great columns using titles like these;
The 800 Pound Lie of Guerrilla Marketing
The Secret Language of Influence
The One Sales Test You're Guaranteed to Fail
53. Pick Up The D#$% Phone!
The best way to approach a magazine editor: You can write pitches all day and e-blast media releases, but I've had amazing results just picking up the phone and talking to my target (journalist).
Forget the media release - editors receive hundreds to thousands every day, as do writers. Don't get filtered out!
After getting your journo on the phone:
1) Ask them if they have a sec to chat (even if they say no, do step 2)
2) Make your 30 sec pitch!
If it's voicemail, leave a message and follow up.
You'll see immediate results!