How do I convert Facebook fans into customers?
I asked my good friend and social media confidant Lindsay Wilson of Social Media Heaven to respond to this inquiry as she is really the know it all here!
I have started a business and am growing in year two, but feel like I could be getting more sales if I could turn my fans into customers. How can I grow, with no budget, my online business?
Thanks – Maleah http://www.chachatea.net
I always measure the success of Social Media on how much it’s meeting your business’s goals, so great question!
First off, you are a business and the expectation of people on your Facebook fan page is to hear about your business. Though your posts are delightful, there’s not one with an opportunity to buy. We all know people who only post things to buy, and it’s not effective either. However, I bet they didn’t sign up to learn facts about tea, either. (Just out of curiosity, I checked your Twitter page, and there are no prompts for people buy things there either.)
So, here are some ways to get your fans buying:
1. Ask them questions. For example: ”What’s your favorite tea pot of ours?”, “What kind of tea do you wish we made?”, or “What’s the most memorable moment you had drinking our tea?”
2. Engage in the discussion with them. You have fans writing on your wall about how much they love specific teas. In your response, post the link for others to buy it. (It’s actually better customer service to provide an easy way for them to buy that tea than to make them search for it on your website!)
3. Post specials (with video, if you can) on your Facebook page. The numbers are headed up for women buying for savings on Facebook and for people who buy online from video.
Another possibility is this: your “fans” are really just your friends – not people who want to buy your tea. And, that’s a whole other topic. To solve this, I’m gifting you an hour in “Social Media Heaven”. Email me at firstname.lastname@example.org and let’s get you started.
I love the heart that you show in your posts and product and with a little tweaking, your sales should start to grow!
Lindsay Wilson is a Social Media and Sales superstar, and can be found at socialmediaheaven.com . Her clients have said about her: “she’s amazing”, “she’s an angel” and “she walks on water”. Though that last statement is questionable, she does pride herself on meeting your business goals through Social Media (and if you twist her arm, she might even do your sales). This she knows is true: if your Social Media for your business is not increasing your business, I can help.