Comments on: How do you know if your idea is a good one?

By: Sheena Repath

Sheena Repath — Wed, 07 Jul 2010 15:58:20 +0000

GREAT ADVICE Ladies!!

I live by these 3 points, they have brought success to myself and all of our clients.

1. Be clear and concise of your ideal client – who will you sell to and who will buy your product. Being specific will allow you to OWN your niche market

2. Make sure you can clearly explain what makes your business unique. It only takes a couple of words and this will engage people to ask questions and learn more. Your unique position is critical for you to stand out from the crowd and people will remember you and your product/service

3. Identify the best distribution channel for your business, there are 7 and not all of them are going to work for your business. Now its time to figure out what sales and marketing tactics will help you convert leads.

Hope this is helpful! Be amazing & Believe anything is possible!

By: Michelle Morton

Michelle Morton — Wed, 24 Mar 2010 18:57:22 +0000

Hi Kelly!

I did not see your response until now – thanks – I will check out your site!

Thanks again!
Michelle

By: Sarah Shaw

Sarah Shaw — Tue, 02 Mar 2010 20:11:36 +0000

Kelly,
Love your product. Cute idea! When you have no competition it can be harder to market a product…..because no one is aware it can exist. Keep on truckin’ – am sure it will catch on!

By: Kelly Robinson

Kelly Robinson — Tue, 02 Mar 2010 19:53:28 +0000

Hi Michelle
I am glad you enjoyed my response. I don’t know how to write to you directly so I will just post my reply here. My website (which is about to experience a much needed overhaul) is http://www.schkidules.com.
Kelly

By: Michelle Morton

Michelle Morton — Thu, 25 Feb 2010 21:29:08 +0000

Thanks Sarah for publishing my question! Kelly I really enjoyed your response!

I would love to check out your product and congrats to you for going for something and making it happen!

Cheers,
Michelle

By: Kelly Robinson

Kelly Robinson — Thu, 25 Feb 2010 19:28:08 +0000

I never thought 4 years ago that I would be the owner of a company that makes visual schedules. But one day as a stay at home mom two things happened simultaneously and I think they are a good start to knowing you are onto something. First, the best ideas are born out of necessity. I only came up with my idea because I was trying to solve a problem with my daughter. I never went into it thinking “I am inventing something”. Secondly, it has to work. From the very first moment I put an Activity Clock up in my daughter’s bedroom her behavior transformed. I saw first hand that this thing was miraculous. It was a big aha moment. Next was to search online and see how many of them there were out there. Lucky for me, there were none.
I started showing my mom friends and found myself getting lots of requests to make them. But there is one thing I will warn you about, EVERYONE will tell you you have a great idea b/c you cant count on anyone else to be critical. Therefore, I think it’s key to judge other people’s actions, not words. From there I just trusted my gut. I saw my daughter transform so I knew this had to be helpful for other moms. It took many years and lots of research but I finally made it to the point where I have a storefront and a product. I am still growing and marketing is my big challenge right now. But because I experienced the effect of my product in my own household, I lean on that memory and the feedback of my paying customers to keep me going forward.