[2 Feb 2015 | Comments Off | ]By Sarah Shaw
The 5 Biggest Mistakes in Business

Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.

When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…

In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.

 

My Start

When I first started out with my handbag company I was in the dark about pretty much everything, and it seemed that I was the only one who didn’t know it.

I believed I could rely on my intuition and creativity, but I lacked the experience to tell me whether or not my instincts were even remotely correct. As a result, I was flying …

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[2 Feb 2015 | Comments Off | ]By Sarah Shaw
The 5 Biggest Mistakes in Business

Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.

When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…

In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.

 

My Start

When I first started out with my handbag company I was in the dark about pretty much everything, and it seemed that I was the only one who didn’t know it.

I believed I could rely on my intuition and creativity, but I lacked the experience to tell me whether or not my instincts were even remotely correct. As a result, I was flying …

Branding, Business, Buyers »

[8 Jan 2015 | 8 Comments | ]By Sarah Shaw
The Simple Formula That Will Get You More Sales

It’s been said that in life, timing is everything.

And nowhere is this truer than in the product business.

And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.

Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.

Follow the seasonal trade shows.

Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to their seasonal inventories.

In this post, I’m going to show you my easy-to-follow formula for scoring big at trade shows.

You’ll learn how to make sure your line is designed, manufactured (or at least at the sample stage) and ready to sell – so that when trade show season comes around, you’ll …

Buyers, Manufacturing, Marketing, Sales, Sales Reps, Tradeshows, Trends, Websites, Wholesale »

[5 Aug 2014 | 2 Comments | ]By Sarah Shaw
August Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.

What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there is the best thing on the menu, but I bet you'll feel more full if you take charge and get ahead. Download my August Checklist so you can be as productive as you want to be at any given moment.

 

******If you want to learn even more about exactly how to …

Ask The Entreprenette, Blogging, Branding, Business, Buyers, Celebrities, Close outs, Marketing, Public Relations, Sales, Wholesale »

[29 Jul 2014 | 3 Comments | ]By Sarah Shaw
How to Find Popular Celebrities Every Day of the Week

Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity designer

One of the fastest ways to get your product seen is to find the most popular celebrities each month. 

What is the #1 fastest way to see who the most popular celebrities are?

Magazines!

Magazines tend to find their “favorites” and then stalk them.  Keeping track of who is popular is a fairly easy task. No matter where you live, here are a few ways you can find the hotties and get them your products. 

The important thing is to act quickly.  Celebs are often hot for a short time and you need to strike while the iron is hot.  This is no time to be timid.  Once you find them, get in touch …

Branding, Business, Celebrities, Innovative ideas, Marketing, Oscars, Public Relations, Sales, Tips From The Entreprenette Handbook »

[2 Jul 2014 | 3 Comments | ]By Sarah Shaw
July Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.

What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there is the best thing on the menu, but I bet you'll feel more full if you take charge and get ahead. Download my July Checklist so you can be as productive as you want to be at any given moment.

 

If you want to learn more and get your business moving …

Branding, Business, Buyers »

[25 Jun 2014 | 7 Comments | ]By Sarah Shaw
Pitching for Holiday Gift Guides

I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July. 

This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world.  Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.  Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold about your choices.

Here is what you'll want to do:

Figure out which magazines you want to sumbit for.

Get the names and emails for the editors

Decide what category you plan to pitch:  Under $$$, Baby Gifts, Mom Gifts, Dad Gifts, Home Gifts, Gift for the Gardener, Gifts for the Runner, Gifts for …

Business, Buyers, Handbags, Handy Hold All®, Marketing, Public Relations, Sales, Websites »

[12 Jun 2014 | 8 Comments | ]By Sarah Shaw
Are you in love with your blog?

Are you in love with your blog? 

That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore.

Have you ever thought about a theme for your blog?  I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics.   And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick.  We want her/him to be super psyched each time you write a new blog post and we want them to sit down and snuggle up to whatever you write. 

We want them to DESIRE it.

If you feel in tune with your avatar, then think about topics they'd want to read and learn about.

Could be themes ranging from …

Blogging, Branding, Buyers, Interviews, Public Relations, Websites »

[4 Jun 2014 | No Comment | ]By Sarah Shaw
June Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there is the best thing on the menu, but I bet you'll feel more full if you take charge and get ahead. Download my June Checklist so you can be as productive as you want to be at any given moment.

 

 

 

Blogging, Customer Service, Facebook, Giveaways, Manufacturing, Marketing, Sales, Sales Reps, Twitter, Wholesale »