When I had my handbag line I just wanted to be successful. I wasn't always sure what that meant….. it did include making lots of money….but I wasn't sure what the rest looked like for a while.
Once I got some PR and got my products to famous Celebrities, people started to take notice of me. Magazines wanted to interview me, and producers called asking me to be on E! and Extra. Don't get me wrong, that was all fabulous and helped skyrocket my sales…..which made me more money…..which made me feel successful. (Full circle)
But what really made me feel like a rockstar was when investors started poking around. Now this was an important moment for me…..
I was flattered, but I wasn't sure it was the right move for me. I didn't really need their money, but I was enticed with …
I know a lot of people's dream is to see their products in big box stores like Bed Bath and Beyond, Costco, Target, Walmart and QVC……but the truth is, while you might enjoy gigantic orders from these behemoths, they can turn on a dime, throw you out with the trash, and cripple a company overnight if they are your biggest customer. I have seen it happen to friends of mine…. and it's not pretty. It's a lot of tears, and often bankruptcy.
Yes, I sold my products to big stores like Bloomingdales, Sak's 5th Ave, Neiman Marcus and others……but these orders were always icing on the cake for me as far as the money part went. You bet I loved the prestige they brought, and the doors they opened for me, but I was always careful to keep my eye on …
When I had my handbag line I dreamed of being in stores like Henri Bendel's, Sak's 5th Ave, Bloomingdales, Fred Segal and many other "Superstar" stores.
But while I was still making a name for myself they seemed totally out of reach until a friend suggested that I try to do trunk shows to prove that their customers would like my bags.
So I sent letters to the various buyers suggesting that I do a trunk show in their store……the wonderful thing about trunk shows is that they don't cost the store a dime…..you bring your products with you, and stand there and sell it. They get the retail mark up on it, and you get your normal wholesale price so everyone wins. Usually they'll do some email marketing and let their mailing list subscribers know you will be there….
Remember: Buyers are …
Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal
If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept the names of some of Hollywood’s elites… along with all of their naughty little deeds
When she was finally arrested, the prosecutors tried everything they could to pry the names out of that book…. but to no avail. Ms. Fleiss would not reveal any of them.
And that brings me to important point (and no, it’s definitely NOT about Ms. Fleiss’ line of work…)
It’s about the importance of having a Black Book.
But in this case, I’m talking about a Buyer Black Book – your own personal rolodex of the store buyers you want to do …
Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly.
When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess…
In that spirit, I want to share with you the 5 biggest mistakes I made when starting my first handbag company… along with some simple ways to avoid them.
When I first started out with my handbag company I was in the dark about pretty much everything, and it seemed that I was the only one who didn’t know it.
I believed I could rely on my intuition and creativity, but I lacked the experience to tell me whether or not my instincts were even remotely correct. As a result, I was flying …
It’s been said that in life, timing is everything.
And nowhere is this truer than in the product business.
And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle to make money.
Fortunately, there’s a very easy way find out when you should be selling… and when you shouldn’t.
Follow the seasonal trade shows.
Throughout the year, hungry buyers flock to these trade shows, looking for the next best thing to add to their seasonal inventories.
In this post, I’m going to show you my easy-to-follow formula for scoring big at trade shows.
You’ll learn how to make sure your line is designed, manufactured (or at least at the sample stage) and ready to sell – so that when trade show season comes around, you’ll …
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.
What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there is the best thing on the menu, but I bet you'll feel more full if you take charge and get ahead. Download my August Checklist so you can be as productive as you want to be at any given moment.
******If you want to learn even more about exactly how to …
Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity designer
One of the fastest ways to get your product seen is to find the most popular celebrities each month.
What is the #1 fastest way to see who the most popular celebrities are?
Magazines tend to find their “favorites” and then stalk them. Keeping track of who is popular is a fairly easy task. No matter where you live, here are a few ways you can find the hotties and get them your products.
The important thing is to act quickly. Celebs are often hot for a short time and you need to strike while the iron is hot. This is no time to be timid. Once you find them, get in touch …