[2 Jul 2014 | 3 Comments | ]By Sarah Shaw
July Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.

What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there is the best thing on the menu, but I bet you'll feel more full if you take charge and get ahead. Download my July Checklist so you can be as productive as you want to be at any given moment.

 

If you want to learn more and get your business moving …

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[2 Jul 2014 | 3 Comments | ]By Sarah Shaw
July Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff.

What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting there …

Blogging, Business, Buyers, Celebrities, Marketing, Public Relations, Sales, Sales Reps, Wholesale »

[25 Jun 2014 | 7 Comments | ]By Sarah Shaw
Pitching for Holiday Gift Guides

I know, I know, it's only the end of June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July. 

This can be a great way to get into magazines that might be more challenging for you in the "everyday" editorial world.  Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.  Magazines try to appeal to a broad audience with the gift guides, so I would suggest being bold …

Business, Buyers, Handbags, Handy Hold All®, Marketing, Public Relations, Sales, Websites »

[12 Jun 2014 | 8 Comments | ]By Sarah Shaw
Are you in love with your blog?

Are you in love with your blog? 

That might sound like a funny question, but if you aren't, you may find figuring out what to blog about a big bore.

Have you ever thought about a theme for your blog?  I find that once you have a theme in mind, it makes it sooooo much easier to come up with topics.   And, if you are not aware – it is super important that your target market (AKA Avatar) will like the theme that you pick.  We want her/him to be super …

Blogging, Branding, Buyers, Interviews, Public Relations, Websites »

[4 Jun 2014 | No Comment | ]By Sarah Shaw
June Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don't know what I should do that day, I can get some ideas from my task list and see what I can wrap my thoughts around and actually get something done, rather than sit there wondering……. yes sometimes sitting …

Blogging, Customer Service, Facebook, Giveaways, Manufacturing, Marketing, Sales, Sales Reps, Twitter, Wholesale »

[13 May 2014 | No Comment | ]By Sarah Shaw
Finding more buyers

Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don't know where to look.

Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a waste of time.

Only you can know the story behind who you sell to and where they live……Give it some thought.  If you sell a high end product in the $250+ range, then one thing to consider is where people live who …

Blogging, Business, Buyers, Celebrities, Marketing, Public Relations, Sales, Sales Reps, Wholesale »

[6 May 2014 | No Comment | ]By Sarah Shaw
May Checklist

OMG Memorial Day is just around the corner!  

How did you do on your April Check List? 

Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below. 

These things will help your sales, exposure and overall brand. They are a MUST to keep up with today's fast moving world.

Click here to download the May Checklist

Leave me a comment below….

Business, Buyers, Celebrities, Marketing, Public Relations, Sales, Sales Reps, Wholesale »

[30 Apr 2014 | 9 Comments | ]By Sarah Shaw
5 tips to consider when hiring a sales reps

When and if you decide to hire sales reps, I have a few tips to offer to make sure you sound savvy! They will most likely have a contract for you to sign, and that is normal, but be sure to note a few of my suggestions below so you get the best deal possible.

1. They will probably ask for free samples.  That is normal. But be sure they have to pay you cost to replace anything that is lost or damaged.

2. They will require that you provide them with …

Business, Buyers, Nuts & Bolts, Sales, Sales Reps, Wholesale »

[23 Apr 2014 | 4 Comments | ]By Sarah Shaw
Finding Sales Reps

You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep.

I know exactly how you feel.

In fact, I felt the same way when I started out!

And for most of the time that I had my handbag company, I struggled to find good reps outside of NYC. While I loved my NY reps, and they made me loads of money, I wanted to find reps around the country that could you know…..sell more than I could!

So after a year or …

Blogging, Business, Buyers, Celebrities, Marketing, Public Relations, Sales, Sales Reps, Wholesale »