[10 Jan 2012 | One Comment | ]By Sarah Shaw
DIY Beginner SEO (Part 2 of 2)

Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
 
 
 
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords can seem tricky, but it’s actually quite simple and follows three basic rules:

1) Make sure that the keywords you’re targeting for each page are focused. In other words, don’t try to focus on more than a couple per page. I see many people try to have each page rank for …

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[10 Jan 2012 | One Comment | ]By Sarah Shaw
DIY Beginner SEO (Part 2 of 2)

Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
 
 
 
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy!   I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords …

Ask The Entreprenette, Branding, Business, Copy Writing, Marketing, Nuts & Bolts, Public Relations, SEO, Sales, Wholesale »

[5 Jan 2012 | 15 Comments | ]By Sarah Shaw
DIY Beginner SEO (Part 1 of 2)

Dear Sarah,
 
We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility?  I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to have more of a presence on the web.
 
Thanks so much,
Jennifer  The GLO Bag
 

 
Dear Jennifer,
 
I reached out to my friend Lauren to answer this as she is really the specialist!  This is her simple DIY first baby step!
 
SEO is easier than you …

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[3 Jan 2012 | 8 Comments | ]By Sarah Shaw
Do magazines pay for samples?

Dear Sarah,
I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions:
 

1. My understanding is that this is not akin to an 'advertorial', which I would have to pay for – true?
2. Should I send all the jewelry they asked for, although they indicated it would not be returned?
 
I would truly appreciate your feedback as I am not sure what the standard procedure is for such magazines.
Thank you,
Lisa    Studio Jewel
 
Dear Lisa,
 
Congratulations …

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[24 Dec 2011 | No Comment | ]By Sarah Shaw
Happy Holidays

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[21 Dec 2011 | No Comment | ]By Sarah Shaw
I Love Saving Money

"In this world nothing is certain but death and taxes"  – Benjamin Franklin
I LOVE SAVING MONEY don't you??  I am always looking for new tax tips and any new loop hole I can poke my head into. 
Ok, so as I see it, we are divided into two main groups.  Those who are super organized and sort their receipts and kinda do "tax-prep" all year long, and those who show up with a shoe box and shopping bag at their CPA every year.  Well which ever one you are…..no matter.  It …

Accounting, Bootstrapping, Business, Corporations & LLC's, Innovative ideas, Nuts & Bolts, Tax Tips, Time Managment, Tips From The Entreprenette Handbook »

[15 Dec 2011 | 9 Comments | ]By Sarah Shaw
Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running more efficiently and hopefully, with less forgotten details. 
 
As many of you know, I am a single mom to 4 yr old twins and don’t have one second to spare (most of the time) unless of course you want to come over for a martini! I am the queen of organized and rely on my calendar to tell me what to do …

Business, Entreprenette, Manufacturing, Marketing, Nuts & Bolts, Sales, Wholesale »

[13 Dec 2011 | 4 Comments | ]By Sarah Shaw
Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!  Networking events can get a bad wrap just thinking about them right?  I love meeting new people, but do admit that I find it a lot easier (and less nerve wracking) at a dinner party when a seasoned host is a master at mixing and mingling the right guests.  And of course, a cocktail usually helps loosen up the crowd!  I …

Branding, Business, Entreprenette, Innovative ideas, Marketing, Masterminding, Networking, Public Relations, Sales »

[8 Dec 2011 | No Comment | ]By Sarah Shaw
Finding money for your start-up

Dear Sarah,
I've recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some ways that I can save money in my everyday life?
Thanks,
Sandi Hochman  Lucky Puppy
 
Dear Sandi,
Thanks for a great question!  I reached out to my friend Andrew of Money Crashers as he has awesome ideas about how to save money and get ahead!
 Starting a home-based business is a huge challenge, and in the beginning, times can be tough. However, there is no reason to despair as there are a …

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